PT Journal
AU Strbova, M
   Selicka, D
TI Consumption as a Value in Postmodern Society
SO e-Pedagogium
PY 2018
BP 33
EP 46
VL 18
IS 1
DI 10.5507/epd.2018.004
DE society; values; consumer; relations
AB Consumption breaks through values of society. Consumers seek nonmaterial values in material objects of consumption. Consumers do not buy objects because of their function but they buy safety, certitude, comfort, beauty and health by means of the objects. In the contribution consumer society is described, consumer behaviour explored and, per cosequens, segmentation by values and consuming behaviors created.
ER